Analytics
Know what changed. Decide what comes next.
Connect your growth objective to the work, the responses and the outcomes worth examining. Jalli is designed to bring that context into the review so your team can understand what the evidence supports and choose a useful adjustment to the plan.
Discuss your growth reviewRead the evidence.
Keep the distinctions.
- Activity
- Handoff outline prepared Work done
- Response
- “What would the review cover?” A question to understand
- Business outcome
- Not established Requires separate evidence
Different questions.
Different kinds of evidence.
Northstar / Harborline · example account review
Example
Different evidence. Different questions.
- Activity
- What work took place?
- Response
- How did someone respond?
- Business outcome
- What changed for the business?
Start with the objective
Choose the question before the measure.
Decide what your team wants to learn, then define the evidence that would help answer it. For Northstar, exploring demand for a handoff review means looking beyond a prepared outline. Agree on the audience, review period, and outcome before interpreting the result.
Discuss your measurement goalsA measure needs
a purpose.
is a handoff review relevant?
Northstar / Harborline · example account review
Read the work and the response
An action and a reply tell different stories.
A prepared outline describes work your team has done. A reply asking about the scope describes a person's response. Keep those observations distinct when you review the campaign, so progress through an activity list remains separate from what the conversation actually shows.
Explore OutreachPreparation is
not a reply.
An outline was prepared.
A question about the scope.
Northstar / Harborline · example account review
Put outcomes in context
Give every comparison a clear basis.
Define the business outcome separately from the activity or reply. When comparing results, use the same audience and review period, and make the denominator explicit. In Northstar's example, a question about scope leaves the commercial outcome open; it gives the next conversation a starting point.
Discuss your review criteriaSame question.
Same basis.
Define which eligible accounts belong in the review group before interpreting replies.
Northstar / Harborline · example account review
Review before changing direction
Look behind the pattern before changing the plan.
Return to the account context and conversation before deciding what a result means. Check the audience, message, and open questions. Northstar can examine whether its outline explains the offer clearly, then review a proposed change without treating a single reply as proof of what caused it.
Explore relationship memoryAn observation.
Then a closer look.
Does the draft explain what the review covers?
Northstar / Harborline · example account review
Bring the learning back to the plan
Make the next adjustment one you can explain.
Keep the observation, your interpretation, and the review decision together. Carry the agreed next step into the Growth Plan with a clear reason for the change and a question to revisit at the next review.
Explore the Jalli approachKeep what you learned.
Choose what comes next.
Clarify the scope.
- Evidence
- A question about the review
- Next proposal
- Explain one handoff and the teams involved
- Review
- Check the outline before sharing
Northstar / Harborline · example account review
Give your next growth decision a clearer starting point.
Tell us what your team wants to learn and how you review progress. Let's connect your objective, evidence, and next decision in a useful growth workflow.