Prepare
Name the useful artifact and the context it needs.
Solutions by team
Make the next handoff useful to the person receiving it.
Carry the context, prepared work, and decision across responsibilities. The next person should know what to inspect and who owns the next move.
Example
The work keeps its reason and its owner.
- Prepared artifact
- A buyer brief with source context and fit questions.
- Reviewer
- The person accountable for the audience decision.
- Next decision
- Research further, prepare an opening, or exclude.
- Carry forward
- The reasoning, unknowns, and responsible owner.
Example
Assign the decision before assigning the tool.
Jalli's workflow connects context to preparation and review. Begin with the responsibility that needs clarity.
Review
Specify what the responsible person should inspect.
Decide
Keep the next action and its conditions explicit.
Different responsibilities need different handoffs.
| Responsibility | Decision to own | Useful handoff |
|---|---|---|
| Founders | Which growth question deserves attention now? | One bounded output, deferred work, and a review agenda. |
| Sales teams | Why is this account worth an appropriate conversation? | Source context, opening angle, response, and next owner. |
| Marketing teams | Does the output serve the audience and preserve the claim? | Shared brief, distinct format drafts, and review notes. |
| Growth teams | What can the observed evidence tell us? | Hypothesis, measurement definitions, alternatives, and next test. |
| Agencies & consultants | Is this work inside the correct client's brief? | Client-specific sources, voice, scope, and reviewer. |
The next step needs more than a task label.
Follow one buyer brief through preparation, review, and decision.
Give the reviewer enough context to challenge the work.
The researcher prepares the account question and source observations. Unknowns remain visible so the next person can inspect the reasoning.
Explore Sales teamsA buyer brief with its evidence attached.
- Artifact
- Account context, observations, and fit hypothesis.
- Owner
- The person responsible for preparing the research.
- Next decision
- Is the brief ready for the audience reviewer?
Example
Example
An unclear handoff needs an owner before another action.
Name the person accountable for the next decision. If the context, scope, or responsibility is missing pause and clarify the brief. Keep the decision owner and agreed scope with the next action.
Keep the responsibility attached to the work.
Make the owner, artifact, and next decision clear enough for the next person to continue.