Give the next experiment a clear shape.
Growth Playbooks
Prepare work, make approval points visible and keep learning connected. Adapt these original worksheets to your own business.
A worksheet should make the reasoning visible.
Use the structures and filled examples to prepare your own evidence, open questions, and next decision.
Buyer hypothesis worksheet
Use this worksheet to clarify the buyer hypothesis. Replace every example with your own evidence and assumptions.
Define fit before building a list
Write company type, relevant situation, responsible role, offer connection and exclusions. Mark each untested assumption.
- Buyer
- Company type + situation + role
- Fit
- Why this offer could matter now
- Exclude
- Where the offer is unsuitable
Research to first contact
- 01
Record relevance
For each company, capture the source, observation, uncertainty and owner. Never invent a personal detail to make a message feel specific.
- 02
Review the shortlist
Exclude poor fits, stale records and existing opt-outs. Check source use, channel permission and activity limits.
- 03
Draft a useful opening
Connect relevant context, a plausible problem and the offer. Ask one modest question. A follow-up should add a reason to respond.
- 04
Approve and define stopping
Name the reviewer and permitted action. Stop on opt-outs; reconsider fit when feedback identifies the wrong person or problem.
Two message templates to adapt
Opening: ‘We build integrations for logistics operations. Are disconnected dispatch tools a problem your team is currently trying to resolve?’
Follow-up: ‘One way to start is to map where dispatch information is entered twice or handed over manually.’
Adapt the examples to the recipient, context, and permission appropriate to your own conversation.
One insight, several useful formats
Adapt delivery while keeping the business idea consistent.
Duplicate entry reveals a handoff question
Start with an observation the team can defend: the same information is entered in several places. Explain the question it raises rather than inventing savings.
Weekly review sheet
| Topic | Record | Decision supported |
|---|---|---|
| Activity | What ran, by whom and during which period | Did the plan actually run? |
| Observation | Counts with denominators and reply themes | Which audience or offer assumption changed? |
| Uncertainty | Missing records or inconsistent execution | What cannot be concluded? |
| Next action | Continue, revise or stop; owner and review point | How will learning change the next plan? |