Smart Scraping
Start with a question. Keep the source close.
Turn a research question into a useful source observation. Keep the wording, context, and unanswered questions together so your team can review what belongs in the account brief.
Northstar Studio and Harborline Logistics · Example.
One question. Two source situations.
Carry the useful statement forward.
The example company note describes freight operations. Preserve that statement and its context, then leave the question of commercial relevance for review.
What does Harborline do?
- Question
- What service does the company describe?
- Source
- Harborline company note.
- Observation
- The note describes freight operations.
- Still unknown
- Buyer role, current need, and contact details.
Example
Make the research specific to your business.
The useful detail depends on your offer and audience. Define the question first, then retain the source context that lets another person inspect the answer.
Research with a purpose
Ask for the detail that changes the decision.
A broad company summary can leave your real question unanswered. Name the service, audience, or operational detail you need. An explicit research question gives the observation a purpose and makes the remaining uncertainty easier to review.
Explore Lead DiscoveryFind the statement behind the summary.
- Offer context
- Northstar helps teams review logistics handoffs.
- Research question
- Does the company describe freight operations?
- Useful observation
- Exact service wording from a suitable source.
Example
The source belongs with the answer
Keep the evidence where people can inspect it.
A field becomes more useful when its source and surrounding wording remain attached. Distinguish what the page states from your interpretation. Check access, relevance, and currentness before relying on an observation in another workstream.
Explore source-aware EnrichmentA statement with its context.
- Source type
- company overview.
- Stated wording
- Freight operations.
- Interpretation
- A handoff discussion may be relevant.
- Review
- Confirm the source supports the proposed use.
Example
A record people can reuse
Give each observation a clear place to live.
Structure the result around the question you asked. Keep the observed wording the source note, and any open question together. A teammate should be able to revise the interpretation without losing the underlying statement.
Explore relationship recordsA small record with a clear meaning.
- Field
- Company service.
- Observed value
- Freight operations.
- Source note
- company overview; check source freshness.
- Open question
- Which handoff, if any, deserves further research?
Example
Review before the next action
Let the next person follow your reasoning.
The handoff should show what was observed, what was inferred, and what remains unknown. Keep buying intent and contact decisions separate from a service description. Review the proposed next step against the actual evidence.
Explore reviewable WorkflowsThe source answers one question.
- Observed
- The example note describes freight operations.
- Research question
- A current problem, budget, or intended purchase.
- Next task
- Clarify the relevant role and offer fit.
- Owner
- Northstar's research reviewer.
No buying signal or permission to contact is established.
Keep the question open until the source supports it.
Missing information is useful information. A visible gap gives your team a better next research task than a confident guess.
Three observations. Three different next decisions.
A more specific description.
- Observation
- Freight operations.
- Next decision
- Review the connection to the offer.
A service statement does not establish demand.
A useful gap.
- Observation
- No responsible buyer role is identified.
- Next decision
- Seek a suitable source for the role.
No person is inferred from the company description.
A difference to preserve.
- Observation
- Original record says North district; source note says South district.
- Next decision
- Confirm which location applies.
Example
Questions about source research
How is scraping different from enrichment?
Source research gathers observations in response to a question. Enrichment adds useful context to an existing record. A source observation can inform enrichment, but its meaning, currentness, and relevance still need review.
What makes a useful research question?
Ask for a detail that helps your next decision, such as the service a company describes or whether a relevant role is named. Establish the permitted sources and avoid asking the source to prove a conclusion it does not support.
What happens when the answer is missing?
Keep the unanswered question beside the source record. Decide whether another suitable source can resolve it before inferring a person, buying intention, or contact address.
Can Jalli access every website?
Choose suitable sources and define the research task. Check permissions, source restrictions, and the operating requirements relevant to the work.
How should I define a research task?
Choose the source, the question to answer, and the fields to retain. Keep the source observation separate from interpretation and review the result before using it.
Make your next research question a useful one.
Tell us which source details and open questions your team needs to carry into its growth workflow.